Skip to content

The Complete Guide to Google Ads For Local Businesses

    Google is the biggest online platform today, with over 8.5 billion searches per day and over 1.2 trillion per year. That’s a lot of people! And it’s not just individuals who are using Google — businesses of all sizes are increasingly relying on Google to reach their target audiences.

    One way that local businesses can take advantage of this is by enhancing their online presence through Google Ads. By creating and running ads on Google, businesses can reach a vast number of customers with minimal effort.

    What’s more, Google Ads is an affordable way to market your business, making it a great option for small businesses. But what is Google Ads really, and how can you get started with using this platform if you’re a total beginner? Read on to find out!

    What is Google Ads and How Does it Work?

    Google Ads is an online advertising service that allows businesses to promote their products and services on Google search results pages and other Google-affiliated properties. Ads are displayed either as text ads, image, or video ads and can appear either above or below the organic search results.

    So, how does it work? Advertisers sign up for Google Ads and create campaigns tailored to their needs. There are different ad formats that you can choose from, which we will discuss later.

    When showing an ad, the platform’s algorithm considers factors like the user’s location, search history, the user’s online activity, and the content of the webpage where the ad will be displayed. Ads are also ranked based on:

    • how much the advertiser is willing to pay, which is called their bid;
    • their “quality score,” which takes into account things like the relevance of the ad’s keywords and its current click-thru rate (CTR).

    When a user sees a Sponsored Link and clicks on it, the business that placed the ad pays Google a fee — this is how Google makes money from ads. The amount that the business pays depends on a number of factors, including the competitiveness of the keyword that was used and the user’s location.

    The goal of Google Ads is two-fold: to help businesses reach potential customers who are actively searching for their products or services, and to help its audience find what they need on Google’s platforms.

    In order to be successful with Google Ads, you need to have a clear understanding of your target audience and what they’re searching for. You also need to create ads that are relevant and persuasive, with a strong call-to-action (CTA).

    Benefits of Using Google Ads

    Now that you know how Google Ads works, you might be wondering how effective it is. After all, if someone is looking for something specific, they’re probably going to click on one of the organic results rather than an ad, right? Wrong!

    According to Google, people who use its search engine are actually more likely to click on a Sponsored Link than an organic result. This is because people trust Google to provide them with relevant and trustworthy results — and ads are no exception.

    Other benefits of using Google Ads include the following:

    Cost Effectiveness

    Google Ads is a cost-effective way to advertise your business. You can set a budget for your campaign and only pay when people click on your ad to visit your website or landing page (hence the term “cost-per-click”) or call the number you placed on the ad.

    Furthermore, you can set a daily budget to limit your spending. This makes it an effective way to reach possible customers who are interested in what you have to offer. 

    Has Location and Audience Targeting

    Google Ads offer advertisers a unique way to target potential customers through location and demographic targeting. This targeting allows small businesses to customize their ads so that they only show up for users who are within the specified geographical area or who fit the specified interest, activity, or demographic profile.

    For example, a small business might target its ads to only show up for users who are located in the same city as the business and who is interested in a specific niche based on their previous search activity. This type of targeting can be extremely effective in helping businesses to reach their target market and to generate leads and sales.

    Allows Keyword Targeting

    Google Ads is an effective form of advertising because it allows businesses to target potential customers based on the keywords they use when searching for products or services online.

    Targeting based on search intent or interest helps to improve the chances of conversion, as potential customers are more likely to click on an ad that is relevant to their needs, and appears exactly when they need them. 

    Provides Detailed Reporting

    One of the main benefits of Google Ads is that it provides detailed and accurate reporting and analytics. This means that even small businesses can track their progress closely and see which ads are performing well and which need to be tweaked or changed.

    This level of detail and accuracy is essential for businesses to make the most of their advertising budget and to ensure that their campaigns are as effective as possible. Furthermore, this allows you to make necessary adjustments to improve your results.

    The data that you can collect from Google Ads can be extremely valuable in helping you to understand your target audience better. Ultimately, this comprehensive and detailed reporting is one of the main reasons why so many businesses rely on Google Ads to promote their products and services online.

    Has a Wide Reach

    As we’ve already mentioned, Google Search alone generates 8.5 million searches a day — imagine how many people you can reach with that! And that doesn’t even count all of Google’s other properties, including Youtube and Google Display Network (GDN), where websites that show Adsense ads are part of. Google practically dominates the online space. So if you don’t utilize Google Ads, you’re definitely missing out.

    Overall, Google Ads is a powerful and effective way for businesses to promote their products and services online. By targeting their ads carefully and controlling their costs, small businesses can maximize the impact of their digital marketing campaigns.

    8 Different Google Ads Formats

    There’s no question that Google Ads are effective, especially for small businesses. Plus, they come in all shapes and sizes. That’s what makes them so great! You can really customize your ad to fit your needs.

    But with so many different types of ads, it can be tricky to know where to start. That’s why we’ve put together a handy guide to the different Google Ads formats. Let’s enumerate them all.

    Search Ads

    In October of 2000, Google launched its first-ever product — Google Search Ads. And the world has never been the same since. With over 8 billion searches per day, Search Ads has become the most popular way for people to find information online. But what exactly are Google Search Ads?

    In a nutshell, they are short, text-based ads that appear next to relevant search results on and other Google properties. When someone enters a query into Google that matches one of your ads, your ad may appear next to the search results. If the person clicks on your ad, you will be charged an amount based on your bid and the quality of your ad.

    Over the years, Search Ads has become increasingly sophisticated, offering a wide range of options and features designed to help you get the most out of your advertising spend. But at its core, it remains a simple and effective way to reach a large audience with your message.

    So if you’re looking for a way to get your business in front of billions of potential clients, Search Ads are definitely worth considering.

    There are a couple of types of Search Ads, and these are:

    • Text Ads

    Google Text Ads are one of the most popular forms of online advertising. They are short, to-the-point ads that appear at the top or at the bottom of search results pages.

    Because they are highly visible and they follow the look of organic results (except for the “Ad” or “Sponsored” label), they are often the first type of ad that potential customers see. And because they are highly targeted, they can be very effective in driving traffic to your website.

    • Image Extension Ads

    In the world of online advertising, a picture is worth a thousand words — or clicks, as the case may be. That’s why Google has introduced Image Extension Ads, which are text ads accompanied by a small image.

    These ads are designed to appear on search results pages, and they offer an engaging way for businesses to promote their products and services. When users see an ad with an image that catches their eye, they’re more likely to click on it.

    • Responsive Search Ads

    Responsive Search Ads are a new type of ad that was introduced by Google in 2018. They are designed to be highly flexible and responsive, and they allow businesses to create ads that are tailored to the needs of their target audience.

    With Responsive Search Ads, you don’t have to worry about creating separate ads for different devices or screen sizes. Instead, you can create a single ad that will automatically adjust to fit any size or type of device.

    With this ad type, all you need to do is create multiple headlines and multiple ad descriptions. Google Ads will do the rest and rotate the parts of the ad as necessary.

    This makes it much easier to create ads that are effective on all types of devices, and it can save you a lot of time and effort in the long run.

    • Dynamic Search Ads

    In a nutshell, Google Dynamic Search Ads (DSA) are a type of advertising that allows Google to serve automated ads based on your website’s content.

    Here’s how it works (a simplified version): you create a campaign, add your website domain, and set your target keywords, ad group, and budget. Whenever someone searches for one of your target keywords, Google will automatically generate an ad using the content from your website.

    The headline, display URL, and final URL are all dynamically created by Google Ads as the need arises. The only thing you’ll be responsible for in the actual ad is the description section, so make sure it matches the ad group you are promoting or that it describes the business as a whole if you only use one advertising campaign for all your offers.

    The great thing about DSA is that you don’t have to worry about creating ads or keywords — Google does it all for you! Plus, DSA can be an effective way to reach new customers whom you haven’t thought about targeting yet, but who are searching for products or services that you offer. So if you’re looking for a hands-off way to advertise on Google, DSA might be the right solution for you.

    Without a doubt, Search Ads is your go-to ad format if you want to get your business “out there.” If you’re baffled as to how to get started with promoting your local business with Search Ads, you can always work with someone who knows the ins and outs of Google Ads, like Braxy! Click here to find out how Braxy can help you get more customers in less time.

    Image or Display Ads

    Google Display Ads is a form of advertising that uses the Google Display Network (GDN) to place ads on websites, apps, and videos. The GDN is a collection of over 35 million websites and apps that agree to show Google ads.

    Google Display Ads are available in several different formats, including text, image, video, and rich media. They can be targeted to a specific audience using demographics, interests, and keywords.

    Also known as Banner Ads, it is a great way to reach a wide audience with your message. It can be used to raise awareness of your brand, promote your products or services, or drive traffic to your website.

    They come in many sizes, such as:

    • 250 x 250 px (square)
    • 336 x 280 px (large rectangle)
    • 120 x 600 px (skyscraper)
    • 468 × 60 px (Banner)
    • 728 × 90 px (Leaderboard)

    …and a dozen other sizes.

    Video Ads

    They say a picture is worth a thousand words, so how much is a video worth? If you’re looking to get your message across online, there’s no better way to do it than with video ads on Google, especially since it is the most-consumed content nowadays.

    Video ads can be placed on YouTube, as well as video-playing websites and apps that are part of the Google Display Network.

    These Ads are available in several different formats, which are:

    • Bumper ads
    • Outstream ads
    • Masthead ads
    • Skippable in-stream ads (pre-roll)
    • Non-skippable in-stream ads
    • In-feed video ads

    Whether you’re trying to sell a product, promote a service, or just raise awareness for your brand, video ads are an incredibly effective way to reach your target audience. 

    Native Ads

    What are native ads? You’ve probably seen them before and didn’t even know it. Native ads are those little ads that blend in with the rest of the content on a webpage.

    Unlike banner ads, which are usually easy to spot (and ignore), native ads are designed to look like they belong on the page where they appear. This makes them more difficult to ignore and, as a result, more effective at getting people to click. But how do they work?

    Google Ads’ native ads work by matching the look and feel of the website where they appear. This means that if you’re visiting a site about travel, you’re likely to see native ads for travel-related products and services. The same is true for other topics like sports, entertainment, and news.

    By matching the look and feel of the website, native ads are able to blend in and capture the attention of unsuspecting readers. Google Ads displays native ads across the Google Display Network (GDN).

    Shopping Ads

    What is Google Ads Shopping Ads? It’s a type of advertising that allows businesses to showcase their products in Google’s search results. It’s a great way to reach potential buyers who are already interested in what you’re selling. And it can be a powerful tool for driving sales and growing your business.

    How does it work? When someone searches for a product or service on Google, they may see Shopping Ads at the top of the search results. These ads feature an image of the product, along with the price and other relevant information. If the person clicks on the ad, they’ll be taken to the advertiser’s website, where they can learn more about the product and make a purchase.

    When done correctly, Shopping Ads can be an effective way to drive traffic to your website and boost sales. 

    Call-Only Ads

    Google Ads’ Call-Only ads are a great way to get your phone ringing off the hook with potential clients. But how do they work?

    Essentially, Call-Only ads allow people to call your business directly from the ad without ever having to click through to your website. Instead of a link to your website or landing page, Google Ads will instead ask for a local number that customers can call directly.

    When a user clicks on the ad, the phone’s default calling app will open up, showing your business number, enabling the user to give you a call without ever having to copy your number manually — hence, the name click-to-call (CTC).

    This means that you can reach potential customers who might not be inclined to visit your page, but who might be persuaded to pick up the phone and give you a call. You are effectively reducing the barrier between you and your customer.

    App Promotion Ads

    App Promotion ads, also known as App Campaigns, are a type of advertising that allows you to promote your app on Google Search, YouTube, and the Google Display Network. App campaigns are a great way to reach new users and drive installs of your app. Instead of taking users to a website or landing page, they will instead be taken to your app’s Google Play page, encouraging app installation.

    Instead of creating an ad manually, app campaigns use your app’s metadata, such as your app’s name and icon, to create ads that are targeted to your app’s audience. You can also use app campaigns to target specific devices, locations, and languages.

    There are types of app campaigns, and these are:

    • App Installs
    • App Engagement
    • App pre-registration

    Local Services Ads

    Also known as LSA or Local Search Ads, this type of advertising is designed to help businesses reach customers in their local area. Here’s how it works: when someone searches for a small business or service in their city, or uses the term “near me” on their search, Google will display a Local Service Ad at the top of the results page.

    The ad will include the business’s name, address, and phone number, as well as a map and directions. What’s more, the ad may also feature an image and a call to action, such as “Call now” or “Get directions.”

    In other words, Local Search Ads provide customers with all the information they need to visit your small business. For example, if you search for “pizza near me,” you may see an ad for a local pizzeria.

    The ad formats that Local Services Ads typically use are Call-Only and Search Ads. The main difference between the typical Search Ads and Local Services Ads is that with the latter, advertisers pay on a lead basis and not on a click basis.

    How to Get Started with Google Search Ads

    Google Ads can be a great way to get your business in front of potential consumers, but it can also be a little daunting to get started. Here’s a quick rundown of the steps to help you get moving:

    Setting Up a Google Ads Account

    The first thing you need to do is set up a Google Ads account. For this, all you need is a valid Gmail or Google Account.

    Go to to get started. Click on Start Now.

    The first page will ask you for the business name. Indicate the name you want to appear on Google in case people search for you by name.

    Beneath the business name field is an option to Switch to Expert Mode. The Expert Mode is best used by those who want to advertise multiple brands or businesses. Let’s talk about Expert Mode later. For now, let’s proceed with creating an ad account fort a single business.

    On the next page, indicate your website’s URL. This is a requirement.

    The ad account creation will not proceed unless you have a working website, so make sure your website is ready to roll when signing up for Google Ads as it will scan the URL you provided.

    Note: If you want to create an ad account right now even if your website is not yet ready, you can still do so with Expert Mode, which we’ll discuss later.

    After scanning your website, it’ll show a preview on Mobile or Desktop.

    After confirming that this is indeed your website, you will then be asked about your main goals. It’s alright if you haven’t given it much thought since you can create individual ads per goal later on. Just choose the goal that best applies to the first ad campaign that you want to create.

    If you’re already using Google Analytics on your website, you can connect it on the next step. You can also skip it if you still don’t have Google Analytics or if you’d like to connect it some other time.

    Ad Creation

    The next page is where you can create your first ad. At this very moment, your ad account has already been created. At the upper right corner of the page, you will find a 10-digit number combination, which is actually your ad account number.

    The Express Ad Creation page will ask the following from your:

    • 3 Headlines
    • 2 Descriptions
    • A call to action button (optional)
    • Your country and phone number

    Google Ads will suggest headlines and descriptions for you based on the information they’ve gathered from your website. Of course, you can always add your own creatives. Click on Next when done.

    Note: If you’re not yet ready with your ad, you can leave this page. Google Ads will simply show you the same express ad creation page the next time you log in to your account.

    Next, you will be asked to choose keywords from a list of suggestions. Again, you can add your own manually. Click on the Next button to proceed.

    Then, choose the location of the audience you want to target. This can be based on an address, zip code, city, or region. You can also select the radius from a specific point, which is highly useful for a small business that wants to target local customers.

    Finally, set a budget option. You will be presented with three different options based on your capacity to pay, but you can always place a custom amount. The lowest allowable daily budget we’ve seen so far is $1.50.

    Google Ads also shows the estimated number of ad clicks you’ll get based on your daily budget. You can always change the currency as you deem fit to pay.

    After clicking on the Next button, you will then be redirected to the payments page, where you’ll have to input your payment details to get the campaign up and running after passing moderation.

    Expert Mode

    Now let’s back track a bit to the Expert Mode. If you don’t have a website yet (but you’ll definitely need at least a landing page when creating an ad) or you want to promote more than one business, creating an account in the Expert Mode is right.

    When you click on the Switch to Expert Mode link, you will be taken to the page as shown below:

    Here, you can start setting up your ad in simple steps like choosing the objective, campaign type, and the results you want to get. There’s also a link that allows you create an account without a campaign.

    On the next page, confirm your billing details, and your done!

    And that’s it! You’d have created your ad account and first ad! If you’re worried about the ad you created and would like to prevent it from running, quickly go over to your dashboard and deactivate the campaign. This way, it won’t run even if it gets approved.

    Important Note About Creating an Ad in Google Ads

    Before you create your very first ad account, make sure it follows all of Google Ads requirements and restrictions. You wouldn’t want to earn the ire of Google and have your account banned at the onset! For more information on Google Ads policies, follow this link.

    While setting up an account or even your first ad is actually pretty simple, managing ads and making sure they deliver the results you expect is a different matter. If you don’t know what you’re doing, you can easily burn thousands of dollars with nothing to show for it.

    When setting up ads in the actual dashboard, you also have the option to set a bid, which is the amount you are willing to pay per click or call.

    If you want to make sure your advertising dollars are spent wisely, you have three options:

    • Study about Google advertising yourself – Search Engine Marketing is a whole new level of beast in advertising. The problem with this option is that it takes away time that you should otherwise be using for your business.
    • Hire an advertising agency to manage your ads – While this is the best option for medium to large businesses, it may not be a good idea for small ones that don’t have enough budget to pay an agency or would rather use the money for the actual advertising cost.
    • Use ad automation – This is possibly your best option if you’re a small business. An ad automation tool can take the place of an ad agency, with the benefit of being more affordable. It will automatically make ads, set up bidding, filter targets, and more. One great option for using ad automation for Google Ads is Braxy. If you’d like to see how it works, book a free demo today.

    7 Tips on Creating Effective Search Ads Copy

    Copy is the written text in an ad, and it’s the most important element in creating an effective ad. That’s because copy can make or break an ad by determining whether someone will actually read it or not.

    But creating ad copy that really works is easier said than done. If you’re feeling stuck in a rut of unimaginative ideas, never fear! Help is on the way. Here are a few tips to get your creative juices flowing and produce effective ad copy that will have your customers taking notice.

    1. Highlight the benefits over the features.

    In today’s world, it’s all about the benefits. No one wants to hear about your features anymore, they want to know what’s in it for them. 

    Let’s say you’re selling a new skincare product. Rather than listing off all of the ingredients and telling people how it works, try highlighting the benefits instead. What will this product do for them? Will it make their skin look radiant and youthful? Help clear up acne? Reduce wrinkles?

    If you can show people how your product will make their life better, they’re more likely to be interested in trying it out.

    2. Make the copy clear, concise, and easy to read.

    What exactly makes for effective ad copy? Is it flowery language and poetic prose? Or is it short, sweet, and to the point?

    The answer, as with most things in life, is a little bit of both. The key is to strike a balance between making your copy clear, concise, and easy to read while also infusing it with wit, personality, and charm. 

    You want your readers to be able to understand your message quickly and easily, without having to wade through a lot of fluff or technical language. Remember, you have a limited amount of space to make a lasting impression on potential customers. 

    3. Add a keyword or keyword phrase.

    When it comes to effective ad copy, one of the most important things you can do is to include a keyword or keyword phrase. By including relevant keywords, you can help to ensure that your ad is seen by customers who are searching for products or services like yours.

    What’s more, including a keyword in your ad copy can also help to improve your click-through rate, as searchers are more likely to click on an ad that includes their search terms.

    4. Avoid keyword stuffing.

    We said to add one keyword or keyword phrase, but don’t overstuff it!

    Keyword stuffing is the act of filling your ad copy with so many keywords that it becomes difficult to read. Not only is this a turn-off for potential clients, but it can also get you penalized by search engines. So how do you avoid keyword stuffing?

    The key is to use keywords judiciously, making sure that they blend in with the rest of your copy. In other words, don’t stuff them in just for the sake of it. Use keywords sparingly and only when they make sense.

    5. Use action words.

    Action words, also known as verbs, are words that describe an activity or convey a sense of movement. They’re the opposite of inactive or “dead” words like “is, are, was, were,” which don’t do anything to engage readers or move the story along.

    Action words add energy and excitement, painting a picture in the reader’s mind of what you’re offering. And when used skillfully, they can be incredibly persuasive.

    There are countless ways to incorporate action words into your ad copy. For example, if you’re selling a new product, you might use phrases like “try it out,” “get it now” or “discover the benefits.” If you’re promoting a sale or special offer, you might use terms like “save big,” “enjoy huge discounts” or “stock up while supplies last.” And if you’re simply raising awareness about an issue or cause, you might use phrases like “learn more,” “take action” or even just “share this.”

    6. Keep your target audience in mind.

    There’s no point in creating an ad campaign if your target audience can’t relate to it. That’s why it’s essential to keep your audience in mind when crafting your ad copy.

    After all, the whole point of advertising is to get people to take notice of your product or service. And the only way to do that is to create a campaign that resonates with your target demographic.

    So whether you’re aiming for millennials or baby boomers, make sure your ad copy is on point. Otherwise, you might as well be flushing your digital marketing budget down the drain.

    7. Don’t forget to be creative!

    When it comes to marketing, there’s one thing that trumps everything else: creativity. It’s the cornerstone of any good ad campaign, and it’s what will make your paid ads stand out from the rest.

    But what does it really mean to be creative? It means thinking outside the box, coming up with new ideas, and being willing to experiment. It means using your imagination to create something that people will remember. 

    Be bold, be different, and most importantly, have fun with it. The more fun you have, the more likely it is that your creativity will shine through in your final product. Remember, an effective ad campaign is one that gets noticed — so go out there and make some noise!

    9 Tips on How to Make Your Landing Page Pop

    So you’ve perfected your ad copy. The next step is to improve your landing page.

    You got the people to click on the ad, so you have to make sure that where your customers land will help them take action. If you want your landing page to be truly effective, you need to make sure that it’s optimized for conversion.

    Luckily, there are a few simple tips that can help you do just that.

    Make it mobile-friendly.

    In today’s world, it’s nearly impossible to go anywhere without seeing somebody looking at their phone. According to a recent study, the average person spends over four hours on their mobile device every day. People are also using their phones for everything from checking the weather to looking for local service providers and businesses.

    With so much time spent on phones, it’s no wonder that businesses are increasingly focused on reaching consumers through mobile devices. In fact, one of the most important components of a successful mobile marketing campaign is having a landing page that is optimized for mobile devices.

    A mobile-friendly landing page can help to improve conversions by making it easy for users to find the information they need and take action. By contrast, a landing page that is not optimized for mobile devices can be difficult to navigate and may discourage users from taking action. So, if your ad’s landing page isn’t mobile-friendly, you’re likely losing out on a lot of customers.

    Write persuasive page content.

    If you’re looking to create a landing page that’s both effective and persuasive, then using strong copy is essential. But what exactly does ‘strong copy’ mean? In a nutshell, it’s language that’s designed to grab attention, engage the reader and convince them to take action.

    Persuasive language is all about getting people to take action, and there are a few copywriting tricks you can use to make your landing page more compelling.

    First, use active voice rather than passive voice, just like in your ad copy. For example, “click here to download our free e-book” is more active than ” our free e-book can be downloaded by clicking here.”

    Second, use strong verbs that convey a sense of urgency. For example, instead of saying “learn more” say “discover how you can improve your conversion rate.”

    Third, make sure your copy is focused on the reader and not on your product or service. Use “you” and “your” instead of “we” and “our.”

    And finally, don’t be afraid to use emotion in your landing page copy. After all, people make decisions based on how they feel, not just on logic. So if you can tap into your reader’s emotions, you’ll be more likely to persuade them to take action.

    Get rid of distractions.

    A well-designed landing page is key to a successful website. After all, it’s the first thing visitors see when they arrive at your site. If your landing page is cluttered and confusing, you’re likely to lose visitors before they even have a chance to explore your site.

    That’s why it’s important to keep distractions to a minimum. Every element on your landing page should be carefully chosen to support your overall goals. Extra sidebars, social media widgets, and pop-ups will only serve to distract and confuse visitors. So if you want to make a good impression, keep it simple and focus on the essentials.

    Make it visually appealing.

    Making your page visually appealing is about more than just using great pictures. The colors, whitespace, font choice, and imagery should all work together to create a cohesive design that reflects your brand and entices visitors to convert. Put too much on the page, and you risk overwhelming visitors; use too little, and you’ll look boring or underdeveloped.

    Striking the right balance is essential, so consider using a tool like HotJar to see how users interact with your page and make changes accordingly. And remember: a little bit of visual appeal goes a long way, so don’t go overboard!

    Include social proof and real customer testimonials.

    Any good landing page should include social proof and real customer testimonials. Social Proof prompts that little voice in your head that says, “everyone else is doing it, so it must be right.”

    And when it comes to making a purchasing decision, social proof can be incredibly powerful. After all, if everyone else is using a product or service and they’re happy with it, there’s a good chance you will be too.

    When adding customer reviews or testimonials, use only genuine ones. The last thing you want is for your testimonials to sound like they were written by a marketing team. They should sound like they came from real people who have actually used your product or service.

    Create a sense of urgency.

    Have you ever been to a website and felt like you needed to buy something right then and there? That’s the power of creating a sense of urgency on your landing page. By using words and phrases that suggest time is running out, you can prompt visitors to take your desired action without delay.

    Of course, you don’t want to come across as too pushy or sales-y. The key is to strike a harmony between urgency and persuasion. Just remember, every second counts when it comes to creating a sense of urgency on your landing page!

    Include a clear call-to-action.

    Your landing page should have a clear call-to-action, such as “Sign up now!” or “Call now!”

    This will help Google understand what you want users to do when they reach your page, and of course, your customers too!

    If you’re a local business, you’d also want to encourage customers near you to either visit your office or brick-and-mortar store. You can likewise urge them to call a number you provide.

    Integrate a way to track events or actions on your page.

    Event tracking is a great way to get an in-depth look at how users interact with your website or landing page. By tracking events, you can see which elements on your page are getting the most attention and interaction, and which ones are being ignored.

    For example, if you are trying to encourage customers to call your local business, it is essential to integrate call tracking so that you can see how many people actually take this action, what time of day, from what source, from which page, and more. 

    This information can be extremely valuable when it comes to evaluation and conversion rate optimization. Additionally, event tracking can also be used to track goals, such as how many people click on a call-to-action button or fill out a form.

    By properly tracking events on your page, you can get a much better understanding of what’s working and what’s not, and make the necessary changes to improve your results.

    A/B test regularly.

    One of the best ways to ensure that your landing pages are effective is to A/B test them regularly. This involves creating two or more versions of the page and then testing to see which performs better.

    There are a number of factors that you can test, including the headline, the call to action, the images, and the overall layout. By split testing, you can find out what works best for your audience and make sure that your pages are always as effective as possible and that they’re always optimized for maximum conversion.

    Wrapping Up

    Google Ads can be a great way for local businesses to reach new customers and grow their business. However, it can also be a bit of a minefield. There are so many different options and settings that it can be difficult to know where to start. That’s where Braxy comes in.

    Braxy is an automated Google Ads tool specifically designed to help boost your local business’ ads. It takes care of all the hard work, so you can focus on growing your business. So if you’re looking to maximize your advertising budget, Braxy is definitely worth checking out. Book a demo today.

    Leave a Reply

    Your email address will not be published. Required fields are marked *