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15 Best Apps for Small Business Owners in 2023

    When you’re a small business owner, it feels like you have to do everything yourself. You’re the CEO, the CFO, the janitor, the receptionist, and the coffee maker. It’s a lot of work, and it can be tough to keep up. Are you tired of trying to do everything yourself? Feeling overwhelmed by the to-do list of your small business?

    You’re not alone! Millions of entrepreneurs feel the same way. Imagine how much easier your life would be if you could just automate all those pesky tasks that always seem to take up so much time. Well, now you can do so with business apps. With these tools, you can stop wasting time and start focusing on managing and improving your business.

    Why Use Small Business Apps?

    Any small business owner will tell you that time is money. And in today’s fast-paced, 24/7 world, there’s never enough time to get things done. That’s where business apps come in.

    By automating simple tasks and providing quick and easy access to information, apps can help business owners free up valuable time to focus on more important tasks. Here are just a few of the many ways apps can help:

    1. Automate repetitive tasks

    From appointment scheduling to customer relationship management, there’s an app for just about everything. And by automating simple tasks, apps can help small business owners save precious time and energy.

    2. Stay organized on the go

    With so much to keep track of, it’s no wonder business owners often feel like they’re juggling a hundred balls at once. Small business apps can help by keeping important information organized and easily accessible, whether you’re in the office or on the go.

    3. Get more done in less time

    Time is money, as they say, and apps can help small business owners make the most of their limited time and resources. By streamlining processes and providing quick access to information, apps can help you get more done in less time, leaving you with more time to focus on the things that matter most.

    4. Stay connected with customers

    In today’s connected world, it’s more important than ever to stay in touch with your customers. And with apps that allow you to quickly send updates or promote special offers, it’s easier than ever to keep your customers informed and engaged.

    5. Save money

    Small businesses have tight budgets, so it’s important to save wherever you can. Luckily, there are plenty of apps that can help you cut costs and save money. From expense-tracking apps to e-commerce platforms that allow you to sell directly to customers, there are plenty of ways to use apps to save money and boost your bottom line.

    Whether you’re looking to save time, money or both, there’s an app out there that can help your small enterprise succeed. So what are you waiting for? Start exploring and see how small business apps can help your business grow!

    Marketing and Advertising Apps

    If you want to attract more people to your business, you would have to promote it using online ads. There are a ton of marketing apps out there that can help small companies. But which ones are the most helpful? Here are some of the best ones:

    1. Braxy

    When it comes to Google Search Ads Marketing, there’s no shortage of tasks that can quickly eat up your valuable time and resources. That’s where Braxy comes in. Braxy is a Google Ads automation tool that makes creating and managing your ad campaigns easy and efficient.

    Braxy’s AI handles various aspects of Google Advertising, with the following features:

    Sets Up New Campaigns Automatically

    Braxy automates the process of setting up and managing marketing campaigns. Braxy takes the hassle out of campaign creation and management and makes it easy for businesses of all sizes to get the most out of their marketing budgets. With Braxy, there’s no need to hire a separate marketing team or contractor.

    Optimizes Keywords

    Braxy understands that keywords are the foundation of a successful PPC campaign. That’s why it specializes in keyword research and optimization. It helps its clients identify the right keywords to target, while also creating negative keywords to make sure your ads only use targets that deliver customers. By carefully vetting keywords and optimizing them for maximum effectiveness, Braxy ensures that its clients’ PPC campaigns are as successful as possible.

    Creates Easy-to-Read Reports

    Braxy’s mission is to make data-driven decision-making easier for local businesses, hence it automatically generates reports based on the parameters that you want to see. You can see the number of conversions, the cost of conversions, and ROI in one look.

    So if you’re looking for a way to streamline your Google Ads management, Braxy is the perfect solution. For only $250 per month, you’ll have full access to the tool’s features. Braxy’s team will help set things up for you once you create an account. Try it today and see the difference! Click here to book a free demo.

    2. Hootsuite

    Hootsuite is a cross between Batman’s utility belt and Gandalf’s pocket watch. It’s a social media management platform that collects all of your social media accounts into one neat and tidy hub. You can do everything from scheduling tweets and Facebook updates to monitoring who’s talking about your brand. Best of all, it gives you insights into how your social media campaigns are performing.

    Hootsuite was designed with small businesses in mind. It’s affordable, starting at just $49 a month for the Professional plan, which supports up to 10 social media profiles. That makes it a great option for business owners who want to get serious about their social media presence without breaking the bank.

    If you’re new to Hootsuite, here’s a quick rundown of what it can do:

    • Schedule and publish updates

    You can compose messages and schedule them to post at a later time, meaning you can batch your content creation and free up time for other tasks. This is especially handy if you’re managing multiple accounts or working across different time zones.

    • Track mentions and keywords

    Hootsuite provides real-time streaming of mentions, so you can jump in and engage with customers as they’re talking about your brand. You can also track specific keywords (such as your company name or product) across all social channels to see how people are reacting.

    • Analytics

    See which of your updates are getting the most engagement, so you can adjust your content strategy accordingly.

    • Team collaboration

    Assign tasks to team members, give them access to certain accounts, and track their activity from one central location.

    Now that you know a little more about Hootsuite, why not give it a try? The 14-day free trial will let you explore all of the features and see how it can help streamline your social media operation. If social media management is out of the budget, you can test their free plan, although it is very limited.

    3. MailChimp

    Any small company owner worth their salt knows that a good marketing campaign can make or break your success. With the advent of the internet, there are now more options than ever when it comes to marketing your business. One of the most popular and effective platforms for small businesses is Mailchimp.

    Mailchimp is an email marketing service that allows businesses to create beautiful newsletters, email campaigns, and other marketing materials. It is affordable, easy to use, and highly effective. In addition, Mailchimp has a number of features that make it perfect for small businesses, such as customizable templates, a wide range of integrations, and detailed analytics.

    Mailchimp has a free plan that allows up to 500 contacts and 2,500 emails per month, making it a great option for small businesses just getting started with email marketing. After that, pricing starts at $11/month for up to 5,000 emails per month (still at 500 contacts). And there are lots of ways to save even more if you’re willing to pay annually or commit to a longer term. 

    If you’re looking for a way to take your trade to the next level with email marketing, Mailchimp is definitely worth considering.

    4. Google Analytics

    Local business owners have a lot to keep track of. There’s inventory, staff, customers, the competition… it’s a lot to stay on top of! But one thing that is essential for any business is understanding its website traffic.

    Google Analytics is a free web analytics tool that gives you insights into how visitors interact with your website. You can see how many people visited your site, what pages they looked at, and how long they stayed on each page.

    This tool also provides information on where your visitors came from, such as which search engine they used or which link they clicked on to get to your site. You can use this information to improve your website and make it more user-friendly.

    Google Analytics is a powerful tool that is available for free to all small business owners. All you need is a Google account and you can start using it right away. There is no need to install any software or make any changes to your website (except when adding the Google verification code). Just sign up for a free account and you’re ready to go!

    Business Management Apps

    Inventory management and order-tracking apps are essential for any small enterprise. They help you keep track of your inventory, orders, and customers. Here are some of the best small business apps for business management:

    5. Orderbot

    Orderbot is a comprehensive online ordering system that helps small companies take and process orders more efficiently. It offers real-time tracking, so you can see where your orders are at all times. It also integrates with Shopify, so you can manage your online store and brick-and-mortar store from one place. The system can be customized to fit the specific needs of each business, and it offers a number of features that can save businesses time and money.

    For example, Orderbot can automatically generate and send invoices, and it can integrate with Shopify and other existing accounting and inventory management software you may have. In addition, Orderbot offers real-time tracking of orders and shipping information, so businesses and customers can always know where their products are. So if you’re looking for a way to streamline your ordering process and save some money, Orderbot is definitely worth considering.

    6. Shipstation

    There’s no denying that running a small business is hard work. Not only do you have to worry about keeping your products and services top-notch, but you also have to stay on top of the latest shipping and logistical technologies. After all, if your customers can’t get their hands on your products, they’re not going to be happy. Fortunately, there’s a tool that can help take some of the stress out of shipping: Shipstation.

    Here’s a look at how this shipping software can benefit small businesses:

    First and foremost, Shipstation can save you a ton of time. Rather than having to manage multiple shipping accounts manually, you can consolidate all of your orders into one place. It integrates with over 100 carriers, including UPS, FedEx, and USPS, so you can ship orders quickly and easily. This means less time wasted tracking down orders and more time focused on growing your business.

    In addition, Shipstation can save you money by helping you find the cheapest shipping options for your orders. With its powerful search engine, you can quickly compare prices across multiple carriers, ensuring that you’re always getting the best deal.

    Now let’s talk about the cost. Shipstation has a number of different pricing plans, but the good news is that it’s very affordable for small businesses. The Starter plan is priced at just $9.99 per month, making it a great option for businesses just getting started with eCommerce. And if your business grows and you need more features, there are plenty of upgrade options available. So there’s no need to worry about being locked into a long-term contract or breaking the bank to use Shipstation. All in all, it’s a great shipping solution for small businesses.

    7. SkuVault

    SkuVault is a warehouse management system that helps you keep track of your inventory levels, reorder products, and fulfill orders quickly and easily. It offers barcode scanning, so you can track your inventory in real time. Plus, it integrates with popular eCommerce platforms like Shopify and WooCommerce.

    For small businesses, inventory management can be a real challenge. There’s a lot to keep track of, and it can be tough to stay organized. That’s where SkuVault comes in. SkuVault is a cloud-based inventory management system that can help small businesses keep track of their inventory levels, reorder products, and fulfill orders quickly and easily. Plans start at $329 per month, which includes two users.

    SkuVault offers a number of features that can be extremely helpful for small businesses. For example, it offers real-time inventory tracking, so you always know what’s in stock and what needs to be reordered. It also lets you create custom expense reports, so you can get the data you need to make sound business decisions. And if you have multiple locations, SkuVault can help you keep track of your inventory across all of your stores.

    There’s no question that SkuVault can be a valuable tool for small businesses. If you’re looking for an affordable and easy-to-use inventory management system, SkuVault is definitely worth considering.

    E-commerce Apps

    E-commerce apps can help your customers browse products, make purchases, and track shipments, all through the internet. While there are dozens of these available today, let’s discuss those that best work for small e-commerce businesses and these are:

    8. Shopify

    Shopify is a platform that enables businesses to create and operate online stores. It offers users a wide range of features, including the ability to create a custom-branded website, process payments, and track inventory levels.

    Shopify also provides users with access to a wide range of marketing and advertising tools. While it is possible to use Shopify without any prior experience, the platform does require some basic technical knowledge.

    In terms of cost, Shopify offers three different pricing plans: Basic Shopify, Shopify, and Advanced Shopify. The Basic Shopify plan starts at $29 per month, while the Shopify and Advanced Shopify plans start at $79 and $299 per month, respectively.

    Overall, Shopify is an incredibly powerful platform that can offer a lot of benefits to small businesses. However, it is important to note that it does come with a bit of a learning curve and is not free to use.

    9. Ecwid

    Ecwid is a cloud-based eCommerce platform that gives small businesses the power to sell online without breaking the bank. In fact, Ecwid is so affordable that it is free for businesses with less than 10 products. And for businesses looking to scale, Ecwid has monthly plans that start at $19 per month.

    But affordability is just one of the many benefits that Ecwid has to offer small businesses. Ecwid is also incredibly easy to use and can be set up in minutes (unlike some of its competitors, which can take days or weeks). Plus, Ecwid integrates with all the major social media platforms, making it easy for businesses to reach their target market. And because Ecwid is cloud-based, businesses never have to worry about software updates or security breaches —Ecwid takes care of all of that.

    So if you are a small business owner looking for an eCommerce platform that won’t break the bank but will still give you all the features and functionality you need to succeed online, then look no further than Ecwid.

    Accounting and Income Management Apps

    Starting a business is hard enough — you have to worry about finding the right location, getting the right licenses, stocking the shelves, and hiring staff. The last thing you want to worry about is your bookkeeping. That’s where accounting programs come in. Here is a few accounting for small business apps that can make the task a little easier:

    10. QuickBooks

    QuickBooks is a software program that helps you track your income and expenses, pay your bills, and manage your inventory. It’s an essential tool for any small company, and it’s surprisingly affordable.

    QuickBooks Simple Start plan is priced at just $17 per month, and it offers a wide range of features to help you run your business smoothly. Plus, there’s no long-term commitment — you can cancel at any time. So if you’re looking for an easy way to keep your small business finances in order, QuickBooks is the answer.

    11. FreshBooks

    Freshbooks is an invoicing and accounting software designed specifically for freelancers and self-employed professionals. It’s simple to use, Cloud-based (so you can access it from anywhere), and relatively inexpensive (plans start at $6/month).

    Plus, it has a host of features that can save you time and headaches, like the ability to automatically track billable hours, send automatic payment reminders to clients, and generate income and expense reports. In short, if you’re self-employed, Freshbooks is a must.

    12. Square

    When it comes to running a small enterprise, we might say that the three most important things are “cash flow, cash flow, cash flow.” And one of the biggest challenges facing any small firm is ensuring a steady stream of revenue. That’s where Square comes in.

    Square is a point-of-sale app that allows businesses to accept credit card and debit card payments, as well as Apple Pay and Google Pay. It’s fast, efficient, and easy to use — perfect for businesses on the go.

    Yes — small businesses can benefit from using Square’s point-of-sale app. Why? Because it is a low-cost way to process payments, and it offers a host of other features that can save businesses time and money. With Square, there are no long-term contracts, and businesses only pay at least 2.60% + 10¢ per transaction. Plus, there are no hidden fees — so businesses know exactly how much they are paying for each and every sale.

    In addition to processing payments, Square also offers tools for businesses to track inventory, manage customers, and create loyalty programs. All of these features can help save businesses time and money — two things that are always in short supply for small businesses! So if you’re a small company looking for a cost-effective way to take payments and streamline your operations, Square is definitely worth considering.

    Other Useful Apps

    No matter the size of your business, you’ll need to be able to collaborate with colleagues, dole out tasks to team members, and improve customer relationships. Fortunately, there are plenty of business apps that can make all this easier.

    13. Spendgo

    Have you ever thought about how great it would be to have a customer loyalty program unique to your business? Well, now there’s an app for that! Spendgo lets you create loyalty programs that are customer-centric and easy to use. You can design your own program, select the rewards that make the most sense for your business, and track results in real time.

    By understanding your customers’ spending habits, you can make changes to your business that will attract and retain more customers. In addition, by offering loyalty rewards, you can incentivize customers to keep coming back. 

    14. Canva

    Canva is a graphic design platform that allows users to create stunning visuals for their businesses at a fraction of the cost of hiring a professional designer. With Canva, business owners can create high-quality logos, website graphics, marketing materials, and more, without any design experience. 

    This user-friendly graphic design tool is beloved by small companies and freelance professionals for its accessibility, affordability, and wide range of features. While you can create a Canva account for free, there are certain features and elements that are only available with a Canva Pro subscription, which costs $12.99 per month (or $9.99 per month when billed annually).

    With Canva Pro, you get access to exclusive tools like Magic Resize, which allows you to resize your designs for different platforms with just one click, more than a hundred million assets, and up to 1TB of storage space for all of your photos, videos and assets. You also receive priority customer support and discounts on premium products like stock photos and video content.

    15. Instacap

    Instacap is a great tool for companies that rely on remote workers. For only $25 a month, this image mark-up tool allows teams to collaborate asynchronously, making it easier than ever to get work done.

    With Instacap, gone are the days of emailing back-and-forth attachments or spending hours in online meetings going over changes. Now, all you need is an internet connection, and you can streamline project management. Plus, you can share and collaborate with unlimited users.

    Instacap is simple to use and easy to learn, so even the most tech-phobic company owner can get up and running quickly. And because it’s so affordable, there’s no excuse not to give it a try.


    The success of any online store depends on the quality of its tools and technologies. From automating bookkeeping to organizing your contacts, there’s a business app for everything. And they’re all easy to use — even if you’re not a tech expert. With these small business apps, you can finally get organized and productive.

    Automate your finances, marketing, customer support, and more. Say goodbye to being overwhelmed and hello to peace of mind.

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