Are you tired of managing Google Ads campaigns manually? Well, let me tell you that there is an easier way to do it! There are a plethora of Google Ads automation tools at your disposal — from API-driven, data-driven, and intelligent automation software, all the way to more intuitive solutions that enable quick campaigns with minimal setup.
Whatever your preferences or level of expertise, there’s something out there that can make your life simpler when it comes to PPC advertising. Whether you’re a marketer or just someone who uses Google Ads to promote small business ideas on a budget, these automation tools can make your life so much easier.
Instead of dedicating countless hours to painstakingly monitoring every aspect of your account, these nifty programs will do the grunt work for you. That way, you can focus on what really matters: improving your campaigns and seeing better results.
While there is a range of different automation tools available from third-party providers, remember that not all are created equal —something our comprehensive list of the top programs will help prove. But first things first — let’s get into exactly how Google Ads automation tools function.
Google Ads Automation Tools: How do they work?
It’s no secret that automating our marketing processes is a huge advantage in this digital age. Google Ads automation tools are pushing us even further by taking the tedious guesswork out of advertising campaigns on the world’s largest search engine. But how do these tools work exactly?
Google Ads actually allows you to automate some tasks using a built-in feature called Scripts. With Scripts, you can code some processes, such as pausing ads, adjusting bids, and more, using rule-based functions. But it sounds like a secret language that is only accessible to the tech-savvy gods. Lucky for us, Google Ads Automation Tools exist to break that notion.
These tools automate the whole process of paid search engine marketing, so marketers no longer have to manually complete time- and resource-consuming tasks. They use algorithms to analyze large amounts of data, gaining insights in real time — an almost impossible feat for mere mortals!
Through artificial intelligence and machine learning, Automation Tools can identify patterns in search trends, optimize bids, and target audiences — tasks that would have previously taken hours to complete. They make the task of running ads much simpler and enable business owners to launch or scale campaigns quickly while monitoring their progress easily. Who knew AI could come in such handy?!
By leveraging these amazing programs, businesses can plan and execute successful campaigns within budget and have more time on their hands to work on other things. So if you don’t want to be spending your days worrying about how everything works behind the scene, let Google Ads Automation Tools do their thing and enjoy the perks of running a successful business effortlessly!
Top Google Ads Automation Tools in 2023
Now that you’ve had a crash course into how automation programs work in general, let’s discuss some of your most popular options today.
1. Braxy
Have you ever felt overwhelmed by the thought of setting up successful Google Ads campaigns? With Braxy, this process is finally effortless — and rewarding. Leveraging AI technology, Braxy allows businesses to get their piece of the Google Ads pie in as little as 10 minutes!
All they need to do is provide basic information about their business, competition, and desired outcome. With a few clicks of the mouse — bam! The AI will kick-in in full gear!
The tool will do the following for you:
- craft ad campaigns
- help optimize your keywords
- create negative keywords
- generate new ads based on excellent campaign results
Not only that, but the summary report generated is also insanely easy to analyze, you wouldn’t believe advertising could have been this easy. That way, you can immediately identify which ad formats are doing well in terms of calls, inquiries, and local orders.
Braxy was built for small business owners who have very little knowledge and experience. There are no complicated scripts or codes to understand here.
Best part? All these incredible features come with an unbeatable price — just $250/month flat for unlimited access and ad spends. If this got you curious, don’t wait to book a free demo and see the tool in action!
2. WordStream for PPC
WordStream makes setting up your Google Ads campaigns a breeze for those with Google Ads knowledge. Their cutting-edge PPC software gives you easy access to powerful keyword research and web analytics data so you can quickly get the intel to take your campaign to the next level.
Plus, there’s an automated suggestion feature that puts killer keywords right at your fingertips, saving you time and energy hunting for just the right ones. Better yet, WordStream’s Campaign Builder tool helps you build out ad groups from scratch in a few clicks — pick a topic and browse through the corresponding keyword group suggestions.
But don’t forget, as cool as all this tech is, it still requires that old fashion human touch — you get to decide which of their recommendations make it into your final campaign.
Wordstream does not release exactly how much access to these tools are worth since they say it depends on the size of the business and the amount of Google Ads campaigns to be managed and evaluated. They do provide free access to the tool and a free digital marketing assessment upon completing their sign-up form.
3. AdWisely
If you’re looking to join the ranks of top-notch marketers by creating killer Google ads campaigns, look no further: Adwisely is here to help! This amazing tool makes it easy to set up your entire campaign in no time with its selection of customizable templates.
But that’s not all — Adwisely also helps you optimize bids, target audiences, and hone your creative content. Plus, when it comes to retargeting past visitors, they’ve got you covered with ads customized specifically for the products those folks have shown an interest in.
The tool uses algorithms to find new audiences who match the behavior and interests of your current customers — giving you even better ways to take your ad campaigns to the next level.
However, there is one big downside to this tool — it’s not meant for service companies and agencies. If you’re an eCommerce business, AdWisely is a great way to step up your game. If not, it might not be for you.
For those on a budget or starting out, the Basic plan only costs $99 with a $1,000 ad limit, while the Standard Plan offers optimized results at $249 per month with a $3,000 ad limit. And if that’s still not enough campaign power, then try their Advanced Plan, which starts at $499 per month and lets you increase spending limits up to $6,000.
4. Optmyzr
Introducing Optmyzr, the ideal tool for PPC managers and marketers looking to save valuable time on optimizing their Google ads accounts. With a simple click, you can easily diagnose, test, and optimize campaigns.
And if automated bidding is your thing, worry not — Optmyzr has a range of optimized mapping solutions for targets across an entire account. Plus, with bid management capabilities, budget optimization strategies, and more, all available at the touch of a button, it’s no wonder that so many swear by this ultimate time-saving tool.
It does not create ads and apply keywords for your campaigns though; these are things you have to do on your own.
For PPC managers/marketers looking to put their best foot forward without breaking the bank, plans start at only $249 per month for a $10k ad spend. For higher ad spends, expect higher fees as well.
5. Opteo
Tired of tedious keyword management, editing ad copy, and running countless tests? Well, Opteo is here to help! This Google Ads automation tool will do the heavy lifting for you, utilizing its expertise to continuously watch your account for significant changes in data.
With its innovative approach to automation, Opteo can recognize patterns in your data quickly — allowing you to take advantage of opportunities you may have missed with traditional manual methods. Its repertoire of smart recommendations makes it easy for you to implement changes with just the click of a button.
But Opteo’s expertise doesn’t stop there. It continuously monitors your account so that no stone is left unturned (unless you fail to implement the suggestions).
With a pricing system based on usage, you will never be paying for more than what you’re actually using. For just $99/month and up to 25 accounts/brands with up to $50,000 spent in a month, you can get everything from 24×7 live chat support to real-time insights so that your ad account is always running smoothly.
Of course, what comes out of Opteo is still down to you; they provide the insights then it’s up to you to implement them.
6. Revealbot
Feeling overwhelmed with all the tedious manual labor involved in Google Ads scripting? Look no further, because Revealbot has everything you need to bring automation back into your life! This awesome software will give you more bang for your buck, helping you optimize your marketing strategies without breaking a sweat.
Forget about struggling with complex configurations and saving scripts — just drag and drop whatever actions or optimizations sound most attractive. And if that wasn’t already amazing enough, add conditions with the AND/OR option if you want to take things up a notch.
Don’t even worry about not having enough time to check the improvements you need to make, because Revealbot sends you a message with its useful notifications feature. It’ll send updates straight to your inbox or Slack channel whenever something happens, or when an error occurs — talk about conveniently keeping track of everything!
With plans starting at just US$99 a month and access to top-notch features such as automated optimizations, reports, and post-boosting functionality, it’s one of the most cost-effective ways for businesses to maximize their ad strategies and tactics.
But knowledge is power — so make sure you brush up on your Google Ads skills and knowledge of scripts first for the ultimate in performance. Once you’ve done that, Revealbot has you covered when it comes to maximizing those campaigns.
7. Adchieve
Adchieve is the ultimate tool for mastering Google Smart Shopping campaigns and making sure you remain competitive. This amazing service provides you with insights into your keywords’ performance metrics, and lets you classify them according to how effective they are.
You’ll even be able to peek into your competitors’ campaigns and see which ads work best for them — so you can adjust yours accordingly. But the power of Adchieve doesn’t end there — it also gives you the capability to quickly analyze data and test out new strategies on a daily basis; so you can immediately measure the impact that those changes make on your performance.
With Adchieve’s “Profit-on-Ad-Spend Insights” feature, analyzing analytics data to make sure you’re reliably attaining ROAS targets becomes an absolute breeze – no matter how well-established or new to Ads your business might be. Aside from comprehensive automation capabilities, Adchieve also helps to incorporate data-driven insights into every ad you create so that they get better and better with each shopping ads campaign.
That being said, details about subscription prices and plans remain undisclosed — so if you’d like to learn more about this tool, you need to contact the company for a presentation and quote!
8. AdEspresso
Since 2012, AdEspresso has been the go-to for time-strapped advertisers looking for an efficient way to launch their digital marketing campaigns with minimal fuss. Not only does AdEspresso enable businesses to create ads on Google Ads and other platforms, it also provides real-time analytics and reporting solutions so users can always stay abreast of their performance metrics.
Though it may not provide keyword research features, what AdEspresso lacks here is more than compensated by its specialized keyword analysis feature, which delves deep into data from your campaigns.
If you’ve got a decent understanding of Google Ads, then this is a great way to maximize your campaigns and achieve the metrics that matter—CPA, CPM and more. You can tailor it to your specific needs by setting parameters and choosing the timeframe you’d like it to run for.
On the other hand, if you don’t know much about Google Ads and remarketing from your reach-out or are finding all the tools a bit too much to handle — you’ll need to go with a different tool.
Price starts at $49 a month for up to $1,000 ad spend, and up to $249 a month for unlimited spending.
Conclusion
While technology can never replace the power of human creativity and thought, it’s still worth taking advantage of machine intelligence when it comes to streamlining mundane tasks such as ad optimization. After all, automation tools are your go-to for a more efficient way of advertising that gets you more bang for your buck.
They allow you to save time by automating tasks like setting bids, optimizing your campaigns, and, if you use the right tool, maybe even creating new ads for you. You don’t even need any special knowledge because they were designed with user-friendly interfaces in mind.
So don’t sweat it! If you want to spend less time managing your ads, try looking into Google Ads automation tools. You won’t regret it!