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9 Things to Look for in Google Ads Automation Tools

    9 Things to Look for in Google Ads Automation Tools

    Looking to get more bang for your buck with your Google Ads campaigns? Look no further than automation tools!

    They’re the cherry on top of the sundae — they empower you to run successful and effective campaigns with just a few clicks. No longer do you have to handle mundane tasks like bid management or keyword research — automation tools take care of all that and let you focus on coming up with strategies or thoughtfully evaluating performance data.

    That’s right: no excuses, just success. With automation tools, you can streamline the process so that all you have to do is sit back, relax, and watch your campaigns flourish!

    If you’ve now decided to get a Google Ads Automation Tool, the next question is how to find the right one.

    In this quick guide, we’ll talk about the top nine things you should look for in a Google Ads Automation Tool so that you’ll land the perfect one for your needs.

    Let’s get started!

    Criteria #1: Can Run A/B tests.

    When it comes to automation tools for Google Ads, one of the first features you should look for is being able to run A/B tests or ad variations. After all, why settle and blindly pray that your ads will do well if you don’t even know which one will deliver the best results?

    The ability to test different variations of a single ad or campaign can be a real game-changer in terms of optimization. Too often, people make assumptions about what will and won’t work without actually testing them out first — but with A/B testing, you don’t have to guess anymore!

    It allows you to definitively know which individual ads worked best from the same traffic, so you can get maximum efficiency from your campaigns.

    So if you’re looking at Google Ads automation tools, make sure that they give you the ability to run A/B tests or ad variations — it’ll save you a lot of time and hassle down the line.

    Criteria #2: Execute Bidding Changes Based on Your Rules.

    When you turn to Google Ads automation tools, the most important part is never forgetting how personal and unique your business goals are. Having a tool that understands exactly what you need isn’t just convenient — it can save you a lot in advertising costs!

    An ideal tool should know how to execute bidding changes based on your existing rules — basically turning your input into personalized, data-driven decisions that help your business grow.

    This can save a lot of effort and help you make sure that strategizing is done effectively. It’s important to experiment and find what works nicely for you, but automated bidding can help you set everything in motion quickly and keep optimizations going for ad campaigns.

    It’s also essential to pick an automation tool that allows you to get granular with bid adjustments, such as changing bids on select keywords, time of day, location, etc. This is so that bids can be tailored according to your individual goals without having to manually enter every single modification.

    So make sure when finding an automation tool this “rule-based” feature is definitely on the top of your list!

    Criteria #3: Can Activate or Pause Campaigns, Ad Groups, Keywords, or Ads.

    Following on the ability to automatically change bids, when you’re looking to enhance your Adwords campaigns with automated processes, you want to ensure you get the right tool for the job. One of the best features to look out for when deciding on a Google Ads automation software is the capability to activate — or immediately halt — campaigns.

    With this option, it’s no longer necessary to scroll through and individually select each campaign, ad group, keyword, or individual advertisement. Now you can control entire blocks at once, quickly modifying your entire strategy in an instant if need be.

    This can help you maintain a streamlined approach to your campaigns, ensuring that your efforts are focused on making optimizations to areas with a higher likelihood of success.

    Additionally, being able to easily activate or pause components means that testing different approaches doesn’t have to be time-consuming — helping you understand what’s working faster and where you should be investing additional energy.

    So when searching options for automation tools, keep an eye open for this important feature and make sure the ‘auto-pausing capabilities’ is checked off on your list!

    Criteria #4: Can Help You Find Other Relevant Keywords.

    Beyond basic functionality like setting up ads or analyzing results, look for an automation tool that has the capability of helping you find relevant keywords — or ones you may have missed.

    This means not only optimizing existing keywords but also uncovering new ones that will bring in more leads — which could mean more revenue for your business. And in today’s competitive landscape, every advantage helping get ahead of the competition is worth its weight in gold.

    Find relevant keywords

    Of course, the new keywords uncovered must still be relevant to your business or service so you’ll get customers looking for what you are offering.

    Just think of it like having your own personal Google Ads assistant! Make sure the software has features to assist you in uncovering keywords, both related and unexplored ones, to your original list – that way, you can target a broader market base with precision.

    Criteria #5: Can Expand Your Audience Base Based on the Results of Your Campaigns.

    When it comes to getting the most out of your Google Ads automation tool, you want to look for one that can do more than just boost your campaigns — you should consider a tool that helps expand your target audience. In short, one that can help you find a lookalike audience.

    Finding an automation tool with a feature like this means you don’t have to manually hunt for new customer segments; you can simply track the performance of already active campaigns and use those results to adjust your strategy to better capture potential customers. 

    Automation tools should have sophisticated algorithms and powerful analytics which determine what works best for reaching new people, so that you can use this data to target them in future advertisements. This can help drive continuous improvement and will keep expanding your customer reach without needing to do anything more than make sure the quality of your campaigns is up-to-scratch!

    Check if the tool uses organic signals like demographic data or search intent taken from Google’s ad library or if they rely on sophisticated algorithms using big data and AI, this allows them to optimize your campaigns far faster than any human.

    Bottom line: Make sure you’re investing in a tool that can help you grow in all directions.

    Criteria #7: Automatically Create Ad Variations

    Number seven on our checklist is another big one: Automatically Create Ad Variations.

    This feature is essential if you want to take full advantage of Google Ads and you’re having trouble getting your creative juices flowing when it comes to attracting your audience’s attention with your ads.

    Savvy marketers and businesses know that maximizing your reach and targeting potential customers with tailored ads creates a personal connection. Being able to automatically create ad variations leads to a major uptick in impressions, relevancy scores, click-through rates, and ROI.

    Remember: the better your Google Ads quality score, the more Google Ads will show your ads to relevant audiences, and might even lower down your CPC!

    Variations help ensure that your ads are shown to different audiences, driving differentiation and staying ahead of the competition — so definitely make sure it’s included!

    Criteria #8: Ability to Provide Useful Reports.

    If you’re looking to maximize the ROI of your online ad campaigns, then you need a powerful Google Ads automation tool that has the ability to run reports. These reports should range from informative aggregate-level stats to in-depth analytics.

    You want a platform that provides detailed metrics, data-rich reports, and accurate statistics — basically, something that evaluates and scrutinizes your campaigns so you know exactly where the money is going. Look for automated tools that offer both easy-to-comprehend daily reports as well as more complicated reports with numerous parameters, including viewing audiences to impressions.

    Easy to Understand Reports

    Reports can be regularly sent to you in an intuitive interface or manually accessed at any time within the platform. Finding good reporting functionality in an automation tool ensures your campaigns are running optimally and allows you to better understand where all of your cash is going.

    And these reports can be set up on an automated schedule; you’ll receive them in your email, so you never miss important updates. When it comes to Google Ads automation tools, make sure to look for the ability to run useful reports hassle-free.

    Criteria #9: Help You Setup Your Google Ads Account

    If you’re looking for a helping hand when it comes to Google Ads, you need to find automation tools that are up to the task. Finding one that can help you with setting up your Google Ads account is even better!

    It’s not only useful for small business owners who don’t have the time or energy to learn about how Google Ads works, but it could be a huge asset for total beginners as well. With automated help from the right tool, no matter your level of knowledge, it could become easier and quicker than ever to manage your Google Ads campaigns.

    You don’t invariably need to know every nook and cranny of how Google Ads works — although it helps! — as long as the tool can help get your campaigns running. 

    Better yet, they take care of much of the tedious legwork that comes along with setting up your account, freeing you up to focus on what really matters: running a successful business.

    So before you jump into a Google Ads Automation Tool…

    From keyword research to campaign management, Google Ads Automation Tools offer the potential for success that goes beyond mastery of the basics. They allow users to identify previously unknown opportunities and develop campaigns with higher ROI potential.

    When selecting one, make sure it allows for comprehensive yet simple campaign building. It must provide tracking with powerful analytics capabilities, so you can ensure you’re maximizing your ROI. Plus, it should be able to give insights into your audience’s behavior and interests so that you can adjust the campaigns accordingly.

    Finding these features all streamlined into one intuitive platform will make managing Google Ads for any beginner a breeze!

    But you know what’s even more amazing? There’s a tool that ticks all of these criteria, and that’s Braxy. Book a demo today to learn more about how this tool can boost your Google Ads for your small business.

    Braxy is the perfect tool for any small business owner who has no idea on how to run Google Ads campaigns, though it can also be a great instrument for anyone who has advertising knowledge but would like to streamline the process.

    What are you waiting for? Try it now!

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