Once upon a time, there was a small retail business struggling to keep up with the demands of its growing customer base. Their inventory was often mismatched with demand, leading to frequent stockouts and disgruntled customers.
One day, they decided to implement an AI-powered predictive inventory management system. The result? A dramatic reduction in stockouts, happier customers, and a significant boost in sales.
This anecdote isn’t just a tale. It’s a real-world example of how Artificial Intelligence (AI) is revolutionizing various sectors, including retail. And this isn’t limited to big corporations. Small businesses, individuals, and professionals across different industries are also reaping the benefits of AI.
If you find yourself grappling with business challenges and seeking ways to optimize processes, make accurate predictions, or stay ahead of the curve, this post is just for you. Let’s delve into the myriad ways AI can revolutionize marketing and even some of the tools that you can use!
1. Automating Search Advertising
AI takes on the daunting task of analyzing extensive data sets, identifying patterns, forecasting customer behavior, and making instantaneous decisions. Therefore, even without a background in advertising, you can still orchestrate successful campaigns that draw customers to your business.
Small business owners don’t have to master the intricacies of advertising to launch successful campaigns.
AI’s impact on search advertising is profound, marking it as a game-changer for businesses regardless of size. A prime example is how generative AI can take over the ads split-testing process, a vital element of paid search strategies.
AI is also instrumental in refining PPC campaigns and boosting their efficiency. Plus, it can be used to fine-tune bidding strategies using historical data and campaign objectives.
AI-Powered Tool that Automates Search Advertising
Braxy is one program that exemplifies the automation of search advertising, specifically with Google Search Ads.
Braxy offers a platform that harnesses AI to manage and optimize your Google Ads performance. This helps small businesses secure better results with minimal effort.
Regardless of whether you’re an advertising expert or a beginner, it can aid you in executing successful campaigns aligned with your business objectives.
To fully comprehend how Braxy can simplify your advertising life and elevate your business, book a demo today.
2. Keyword Research and Analysis
Even for those who have little to no experience in advertising, AI tools can make the task of comprehensive keyword analysis an achievable feat.
Businesses of all sizes can leverage AI to identify relevant keywords, analyze extensive search data, spot trends, and anticipate search behavior.
You can use the keywords you collect in two ways: for your Search Engine Marketing (Google Ads) or for your Search Engine Optimization (Google Organic Search).
This empowers you to optimize your website, making it more discoverable to your target audience. Or you can use these keywords when running your Google Ads Campaigns.
AI-Powered Tool for Keyword Research and Analysis
Several programs exist that harness the power of AI for Keyword Research and Analysis for SEM and SEO.
The most popular is SEMRush. This comprehensive tool analyzes tons upon tons of search queries and results to come up with high performing keywords, depending on your industry, website, and more.
3. Search Engine Optimization
AI has been making waves in the realm of Search Engine Optimization (SEO), offering numerous benefits, particularly to those with limited knowledge of advertising.
It can assist not just with keyword research but also with the following:
- competitor analysis
- user experience optimization
- backlink analysis
- predictive analysis
- content optimization
Predictive SEO is a concept that involves leveraging AI to anticipate future trends, user behavior, and search engine algorithm updates.
All together, these efforts can help you gain more organic traffic.
AI-Powered Tool for SEO
SEO.ai leverages artificial intelligence to analyze a small business’s website data, identify potential SEO issues, and suggest practical strategies to improve its search engine rankings.
4. Content Creation
Copywriting is an important and unique skill, but not many have it! AI proves to be a lifeline for small businesses that have limited resources, even when it comes to writing.
AI can brainstorm content ideas, help draft preliminary copies, and even structure content outlines, saving you substantial time and effort.
The technology can generate content ideas that are tailored to your specific audience based on their tastes and the current industry trends.
AI-Powered Tool for Content Creation
An excellent example of such an AI-powered tool is the oh-so-popular ChatGPT. This program uses advanced algorithms to generate a wide array of written content, from blog posts and social media copy to e-books and landing pages.
With ChatGPT, you can focus more on your core business operations, like sourcing unique products and providing excellent customer service, while still maintaining an active and engaging online presence.
5. Forecasting (Predicting Consumer Trends)
Artificial Intelligence can be utilized for market forecasting by analyzing vast amounts of historical and real-time customer data to identify patterns, trends, and correlations.
This helps businesses anticipate consumer patterns and optimize their strategies accordingly. The technology can create digital simulations to predict future outcomes, allowing you to plan your marketing efforts in advance.
AI-Powered Tools for Forecasting
Oracle’s OCI Forecasting service delivers time series forecasts by employing cutting-edge machine learning and statistical algorithms. The accuracy of your business’s forecasting could be significantly improved with these services, allowing you to make educated decisions about inventory management and sales strategies, among other things.
6. Constructing Ads
Imagine running a bakery and having the capability to create compelling ads about your scrumptious pastries without the need for an expensive marketing team or spending countless hours learning the art of advertising. Now wouldn’t that be sweet?
AI allows you to concoct creative ads, assess these ads for effectiveness, and improve them as your campaigns run. It’s like having a seasoned artist at your disposal, adept at blending colors, shapes, and words to create an ad masterpiece that resonates with your target audience.
AI-Powered Tools for Constructing Ads
Take platforms like Omneky and Smartly.io, for example, which use AI to generate ad creatives. These platforms are designed to simplify ad creation, enabling even novice marketers to design persuasive ads.
Braxy is also able to do the same! What’s more, it can create ads based on the following:
- context of your website
- how your competitors are promoting their businesses
- based on the results of your current campaigns.
You only need to provide the tool feedback on whether the ads it creates are good enough for your needs, and it’ll create even better ones.
7. Email Marketing Automation
AI serves as a potent tool in crafting engaging email content that lures new and recurring customers back to your website.
Your email marketing strategy can be improved in various ways:
- Your audience can be segmented based on their interests, enabling the customization of messages to meet the unique needs of each subset.
- The creation of captivating subject lines and relevant content is also facilitated by AI, contributing to increased email open rates and engagement.
- Customer data from former campaigns can be analyzed by AI to pinpoint optimal email dispatch times for maximum effect.
AI-Powered Tools for Email Marketing Automation
Consider the AI-powered platforms Mailchimp and ActiveCampaign. These platforms utilize AI to automate diverse facets of email marketing.
For instance, Mailchimp’s AI has the capacity to devise aesthetically pleasing email templates, recommend the most effective times for sending, and even forecast the success rate of your campaign prior to dispatch.
Conversely, ActiveCampaign employs machine learning to generate personalized experiences for each contact, guaranteeing that your messages consistently resonate with the recipient.
8. Funnel Creation
A marketing funnel is a concept that describes the journey a customer goes through from becoming aware of your brand or product to making a purchase and potentially becoming a loyal customer.
It’s often depicted as a funnel because it starts with a broad audience and narrows down to a smaller group of people who become customers.
The stages of a marketing funnel usually include:
- Awareness: Potential customers become aware of your product or service.
- Interest: They learn more about it and start to show interest.
- Consideration: They consider whether they need your product or service.
- Conversion: They decide to make a purchase.
- Retention: They become repeat customers and loyal to your brand.
AI can play a significant role in creating and optimizing a marketing funnel by personalizing the customer experience at every stage of the funnel. Furthermore, AI can automate lead nurturing, ensuring consistent engagement with potential customers.
AI-Powered Tools for Funnel Creation
Systeme is an all-in-one sales funnel software that enables you to build and manage your funnel effectively. From creating a landing page to tracking performance, it streamlines the entire process.
ClickFunnels 2.0 is another example. It is more than just a funnel builder — it’s a turbo-charged AI marketing platform. This platform uses AI to guide its users in creating effective marketing funnels.
9. Customer Support
One of the most common applications of AI in customer support is through chatbots and voice assistants.
Chatbots are multi-tasking warriors, juggling countless queries from customers at a time — delivering immediate responses to those recurring questions that always seem to pop up. They’re there for your customers when they need them, slashing wait times like samurai swords (sans the melodrama).
Think about it — a customer can inquire about the status of their order, and the chatbot can instantly provide the necessary information in a matter of seconds.
Voice assistants, on the other hand, offer a more interactive and personalized experience. Through its speech recognition capability, it can understand and respond to voice commands, making it ideal for customers who prefer speaking to typing.
An AI-powered voice assistant can become the first line of support, handling routine inquiries about product details, payment options, or shipping policies.
This allows the business owner to focus on resolving complex issues that require human intervention, thus enhancing the overall customer experience.
AI-Powered Tools for Customer Support
AISERA offers an AI Customer Service Chatbot that automates 65-80% of customer support tasks. This includes responding to customer queries, guiding users through the website, and even assisting in troubleshooting.
Another example is IBM’s WatsonX Assistant, which uses AI to deliver accurate and personalized customer care. It can understand natural language, respond to customer queries, and learn from past interactions to improve future responses (predictive customer service).
10. Website Building
Users can leverage AI-powered website builders that offer pre-designed templates and user-friendly drag-and-drop interfaces for easy website design. These AI tools also generate personalized design recommendations based on user’s preferences, contributing to a unique look and feel.
Small business owners stand to benefit immensely as they often lack the time or the coding expertise to build a website from scratch.
If you’re creating an online store, it could seem daunting without any previous experience in website design. However, with an AI-powered website builder, you can choose a template, customize it to match your brand, and add product listings.
AI-Powered Tools for Website Building
Uizard is one such AI-powered tool designed for website creation. It can create interfaces for mobile applications and websites, from small landing pages to massive e-commerce projects and web applications.
Another notable mention is Durable AI, which is listed among the best AI website builders. It can help businesses to build websites and sales funnels within minutes.
Localization involves adapting content to suit the language, culture, and other nuances of a specific market or audience. AI significantly simplifies this process by translating and localizing various forms of content, including images, videos, and audio files, thereby making websites more accessible to diverse users.
AI-powered localization tools can accelerate website translation and simplify content adaptation with the aid of natural language processing (NLP). This particularly benefits small business owners aiming to tap into a global audience.
Some solutions focus on enhancing efficiency by being faster and more precise than traditional translation methods.
Other tools leverage AI to overcome language barriers and adapt content. These tools can be transformative for small business owners, enabling them to generate localized content efficiently and effectively.
AI-Powered Tools for Localization
Two notable AI-powered localization tools are DeepL and Lokalise.
DeepL is renowned for its high-quality translations, utilizing neural machine translation models for accurate results.
On the other hand, Lokalise offers a one-stop solution for AI-powered translations and automated localization, enabling businesses to save money, expedite their market entry, and engage with international audiences.
It might be challenging to identify customers who have shown interest in your products but haven’t yet made a purchase. However, AI can track each person’s journey and determine exactly where they are in the buying cycle.
It can then use this information to tailor advertisements and promotions to meet the specific needs and preferences of these potential customers. AI not only simplifies retargeting but also makes it more effective.
AI-Powered Tools for Retargeting
One such program is Madgicx, which uses AI to optimize Meta ad campaigns for ecom businesses. It provides a comprehensive approach to advertising strategy, including audience targeting, ad creation, budgeting, and analytics.
Another example is Criteo, which employs machine learning algorithms to deliver personalized ads to consumers based on their browsing and purchase history.
13. Landing Page and App Personalization
If you’re new to marketing, think of your landing page or app as a shop window.
Just as a shop window needs to be visually enticing and tailored to the passerby’s interest, so does your online presence. AI helps you customize this ‘window’ to make it more appealing to each individual visitor, even if you don’t have a background in marketing.
The way AI accomplishes this is by analyzing a wealth of data about your users, from their browsing habits to their past purchases. It’s like having a digital assistant who observes your customers’ quirks, learns their preferences, and then rearranges your ‘shop window’ accordingly for each person.
This level of personalization can greatly enhance user experience and engagement, leading to higher conversion rates.
AI-Powered Tools for Landing Page and App Personalization
One example is Optimizely, an experimentation platform that uses AI to personalize websites, mobile apps, and connected devices.
Another is Instapage, which leverages AI to deliver personalized post-click experiences at scale.
14. Lead Evaluation and Scoring
Lead evaluation and scoring are crucial for businesses as they help prioritize prospects based on their potential to become customers. It provides insights into customer preferences, enabling businesses to tailor their marketing strategies for higher conversion rates and better ROI.
AI algorithms can analyze numerous data points about each lead, such as customer behavior, company size, and industry, among others.
AI-Powered Tools for Lead Evaluation and Scoring
One of these tools, as suggested by G2’s list of Best Lead Scoring Software in 2023, is Salesforce Sales Cloud. This tool uses AI to provide predictive lead scoring, helping businesses rank prospects so they can prioritize their sales efforts.
Another tool highlighted is Freshsales, another AI-based platform that offers lead-scoring capabilities, allowing businesses to rank prospects based on their potential value, thus streamlining the sales process.
15. Dynamic Offers or Product Recommendations
If you’ve been trying to figure out which products to recommend to each customer, then for sure you’ve felt that it feels like trying to solve a huge jigsaw puzzle without knowing what the final picture looks like.
AI helps in this case by displaying dynamic offers and product recommendations. It analyzes a user’s behavior, past purchases, and browsing history. It understands individual preferences, so it helps in personalizing the shopping experience.
This results in more relevant offers and suggestions, increasing the likelihood of purchase and enhancing customer satisfaction.
AI-Powered Tools for Dynamic Product Recommendations
Dynamic Yield and Octane AI are examples of AI systems that provide dynamic product recommendations.
Dynamic Yield uses AI to offer flexible and sophisticated algorithms that update in real-time, while Octane AI streamlines and simplifies the quiz-building process to offer more accurate product recommendations.
To sum it up, these 15 examples of Artificial Intelligence in marketing clearly showcase AI’s potential to drastically reshape the field.
From adaptable promotions and product suggestions to deciphering customer habits into personalized strategies — AI is opening new avenues for businesses to connect with their consumers.
Especially noteworthy is how small-scale enterprises can reap immense benefits by channeling AI technology, which enhances their marketing campaigns without overexertion or undue waste of time.
Embracing AI in marketing isn’t just an option; it’s strategically necessary for businesses aiming to thrive in today’s increasingly competitive marketplace. So embrace them!